About Us - Active Profile
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Who we are

We believe profile is as important to your organisation as the people in it and the products or projects you create. Profile needs a proactive approach and smart investment. This is achieved by working with energetic people who have a passion for your industry sector, understand your growth objectives and have the skills to help create impact. A great profile creates value.

As a strategic organisation delivering agile campaigns, we believe positive results always start with the right plan. By getting right inside our clients’ business plans and objectives, we can devise the perfect strategy and ensure every single action is taking us towards the right goal.

Three key values underpin everything we do:


‘Good enough’ isn’t in our vocabulary. We sniff out opportunities everywhere, and create them ourselves, so we can drive the process and always stay one step ahead.


PR, marketing and digital strategies aren’t an end in themselves. We set objectives and measure results based on the impact we need to create.


We find the right direction by asking the right questions. And by positively interrogating every single thing we do, our activity works as hard as possible for your message.

In a nutshell

  • Understanding

    We have all worked client side

  • Track Record

    Established in 2004

  • Offices

    Offices in Liverpool, Manchester and London

  • Specialist Expertise

    Specialist expertise for key sectors

  • Reputation

    95% of our new work comes via recommendation and referral

  • Our Team

    14 Consultants and growing



A commercial communicator, Anna thinks differently to create a competitive advantage through communications. A passionate, energetic leader she’s not afraid to challenge with positive intent.

Anna Heyes

Managing Director

Head of property and regeneration and a communications professional for 17 years. Nicky knows her stuff and gives good advice, developing and delivering tailored strategies, always with a sense of humour.

Nicky Hughes

Associate Director

A Member of the Chartered Institute of Marketing, Jo has 18 years’ in-house and agency experience across multiple disciplines. She brings a ‘strategy with sleeves rolled up’ attitude to projects.

Jo Spragg

Senior Account Director

An excellent project manager committed to getting the best results on time and on budget, Natalie brings home the results with a smile. As a client lead across accounts for 10 years she clearly knows her stuff.

Natalie Fox

Account Director
Kirsty (002)

With more than a decade of experience, Kirsty is a former broadcast journalist working at North West radio stations before becoming editor of EN Magazine.

Kirsty Hewitt

Account Director

Whether through good copy, through PR and promotion, brand development or social media, Laura helps people talk to their target audience, clearly, creatively and engagingly.

Laura Brown

Account Manager

A part-qualified Management Accountant, Sam runs a tight ship and keeps the team in check. She’s super ambitious, adaptable and loves a challenge!

Sam Hodgson

Office and Accounts Manager

Cathy has more than 17 years of experience in journalism, PR and communications. Her career has encompassed both agency and senior in-house communications roles.

Cathy Nixon

Content creator

As an opportunity spotter, Carrie has excellent relationships with media. Animated and enthusiastic, she works hard to achieve impactful content for clients.

Carrie Allen

Senior Account Executive

With B2C and B2B comms experience, Amy is all about the content. She thrives off a challenge and works hard to achieve the best coverage for clients.

Amy Hardman

Account Manager

With over twenty years design and brand experience, Chris has a track record of achieving highly successful creative work.

Chris Nelson

Senior Creative

Stu is an experienced content writer, manager and strategist. His previous work has included reporting about tech, innovation architecture and regeneration, as well as online marketing and lead generation.

Stuart Robarts

Content Manager
Stewart Bennett

Amazingly organised and with a wicked sense of humour, Stewart is a market research whizz and our HubSpot champion who has delivered multiple Inbound Marketing campaigns for agency clients for several years.

Stewart Bennett

Digital Marketing Executive

With experience in journalism and B2B PR, Louis is a creative thinker with a love for writing and an understanding of the media.

Louis Almond

Senior Account Executive
Joanna headshot

Joanna graduated from University in 2015 with a degree in Public Relations. She is now taking her first steps into the industry as PR and Admin assistant.

Joanna McClelland

PR and Admin Assistant

Sian is super organised and efficient with a real eye for detail. She coordinates all office activities and keeps team morale high through her role as success ambassador. She also makes a great brew!

Sian Hilton-Parry

Office and Executive Assistant