Science & Technology

Liverpool Science Park 

Liverpool Science Park (LSP) is the 2nd fastest growing science park in the UK.

LSP provides award-winning facilities and supports high tech and knowledge-based businesses. 

LSP appointed Active Profile in 2010 following a competitive, tender process. LSP has worked successfully with Active Profile for over 18 months now and has just renewed the contracted relationship for another 12 months in light of the results achieved to date.

Services delivered


Media Relations 

LSP has a range of audiences to engage with from graduates through to commercial agents, start up’s through to listed companies. Active Profile ensures key messages are communicated regularly to each target audience. 

We organise and produce press releases, interview opportunities, features, comments pieces and case studies that achieve coverage in regional and national trade press both on and offline.

Event Programme 

Active Profile works closely with LSP to deliver a first class events programme including sector specific business breakfasts, workshops and one-off events such as the Science and Technology Graduate fair. 

From concept to promotion Active Profile are involved each step of the way. We have assisted with the development of a sponsorship strategy and sourced potential sponsors and partners. 

We also source high quality speakers and topics that are of interest to LSP’s target audiences. LSP attract 80 – 100 delegates to each breakfast event.

Graphic Design 

Active Profile has sharpened up the look and feel of LSP’s marketing materials and extended the use of the brand across different formats. We have produced fresh and creative literature including flyers, corporate literature, adverts and newsletters.

Email Marketing 

Active Profile has developed several flexible email marketing templates, which can be used cost effectively for 
LSP to stay in touch with tenants and business contacts on a regular basis and to promote their events programme. Our email marketing tool allows the campaigns to be delivered in house; the results from the campaigns are tracked.

Internal Communications 

Working closely with the management team we have started to develop the internal relations strategy to include ideas for seasonal fun events for tenants, social media interactions via Twitter and LinkedIn.

Results 

  • Increase in enquiries for space at LSP
  • Increase in coverage and approaches from the media to profile LSP
  • A planned and measured approach to marketing at LSP 
  • Excellent feedback and response from event sponsors and delegates
Testimonial

“We have been working with Active Profile for just over a year now and they continue to impress us with their creativity and strategic planning. The team has an excellent sense of how best to position the company. The team are really hard working and efficient. They have been a real pleasure to work with, so much so that we have just renewed our contract with them for a further year”.

Chloe Young - Business Development Director, Liverpool Science Park