High Growth
MHA Lighting
MHA Lighting is a high growth LED lighting company based in Atherton, near Manchester. MHA provide a range of bespoke LED lighting solutions to the public and private sector.
MHA’s unique lighting products provide the highest quality, uniformly distributed light solutions in the marketplace that combine quality lighting with substantial energy savings of 70% to 80%.
MHA Lighting has worked with the PR team at Active Profile for almost six months to develop brand awareness within target sectors to boost sales enquiries.
Services delivered
Media Relations
With Active Profile’s assistance MHA Lighting has gained extensive coverage in local, regional and trade titles such as Airports Review, Northwest Business Insider, The Grocer and Total Lighting. Active Profile has sourced numerous opportunities for MHA Lighting to contribute to industry discussions in key titles which helps bolster their reputation as experts in their field. Activities to date include press releases, comment pieces, expert interview opportunities, introductions to key journalists and assisting in linking expertise with the current news agenda.
Awards
Active Profile worked closely with MHA to develop a new website to showcase the company’s expanding product range and rapid growth. The website reflects MHA’s position as a market leader within the UK's LED lighting technology industry. Mindful of the increasing importance of having a good online presence we have created an excellent shop window which reflects MHA’s brand and expertise. The website offers extensive functionality and a full content management system, whilst having a clear and simple navigation system achieving a great user-friendly experience.
Web Development
Active Profile worked closely with MHA to develop a new website to showcase the company’s expanding product range and rapid growth. The website reflects MHA’s position as a market leader within the UK's LED lighting technology industry. Mindful of the increasing importance of having a good online presence we have created an excellent shop window which reflects MHA’s brand and expertise. The website offers extensive functionality and a full content management system, whilst having a clear and simple navigation system achieving a great user-friendly experience.
Results
- MHA Lighting has achieved more than £40,000 worth of press coverage in the media over the last six months.
- Titles include:
- Airports Review
- Total Lighting
- The Grocer
- The Manchester Evening News
- The North West
- Business Insider
- The Business Desk
- Press activity has directly resulted in 50 sales enquiries.
- MHA Lighting has won two major industry awards.
Testimonial
"We’ve only been working with Active Profile for a short while and we are delighted with the results so far. The team have pro-actively sourced opportunities for us and our recent award wins are credited to Active Profile’s guidance. Press releases in a number of sectors-including Convenience Store, Garage Forecourts and Car Parks have been particularly successful. For Example, a case study about MHAs solution for SPAR Retail stores generated many enquiries from store owners who read the case study and are interested in MHA Lighting’s services as a result .In short, Active Profiles support has already had a remarkable impact and we look forward to continuing to work with them as our portfolio grows."
Tom Harrison – MHA Lighting Managing Director