- Develop personas for the people you need to speak to
- Identify the types of content and topics your target personas want
- Distribute your content in the places your target personas will see it
Your online presence might be all singing and all dancing, but that doesn’t mean people will see it. Content is one means of making sure they do.
Without marketing activity, your online presence will be a very quiet place. While some marketing activities require significant time and money to be invested, content is an efficient, effective and targeted way of getting eyes on your activity and building reputation.
The key to successful digital marketing is to develop a deep understanding of the people you need to reach. By building up a picture of the demographics, challenges and motivations of your target personas, we can produce very tailored and compelling content and conversations. From blog posts, videos, and social updates, to ebooks, webinars and podcasts, we create content that appeals to the people you need to reach.