- Communicate your proposition clearly and effectively
- Use the right language to speak to the right audiences
- Keep your brand language consistent across channels
Your brand isn’t just how you look, it’s about what you say too. Key messaging identifies the most important things for you to say to you target audiences and how you should say them.
If you’re saying the wrong things to the wrong audiences, it’s costing you sales. Worse still, if you don’t know whether that’s the case, you won’t know you need to fix it. By drawing on other elements of your business, key messaging allows you to convey the right messages to the right people.
Effective key messaging is based on a company’s positioning, brand and audiences. Once we know what your company and comms goals are, we identify who it is you need to be talking to, what your main propositions are for them and how you need to be communicating with them. We work with you to create messaging that is precise, effective and on brand.