- Understand what impacts your search engine rankings
- Identify the right topics and terms to focus on
- Push out the right content in the right structure
When we want something, we search online. SEO helps you to show up in search results when the people you’re targeting search for the products or services you offer.
SEO is about understanding your target customers, messaging and approach to content. If you don’t understand these things, you won’t show up in the search results you want to show up in and, what’s more, getting your SEO right is more cost effective than other marketing techniques.
The key to SEO is no longer using the right terms in the quantities across your website – it’s about understanding who you’re targeting, what they’re search for what language they’re using and what content they’re consuming. By developing a deep understanding of these things, we can help you shape your website and content strategy to get you turning up in all the right places.