Communicating the vision for a regeneration plan

03/01/2012

The team at Active Profile will be working with the regeneration consortium Higher Broughton Partnership as part of a strategic PR campaign to support the next phases of the Salford mixed-use development in Higher Broughton..

The campaign launched very recently with two key announcements about the partnership including a £9m agreement to develop a health and retail scheme and a planning application submission for 80 new homes – both in Higher Broughton.

The Higher Broughton Partnership incorporates regeneration specialist Sigma Inpartnership Ltd, Salford City Council and the Royal Bank of Scotland to help deliver regeneration projects covering local housing, education, healthcare, infrastructure and commercial needs. 

Active Profile’s managing director, Anna Heyes said: “It’s fantastic to work on promoting such an important scheme such as this to raise awareness of the partnership and the excellent work happening in and around the Salford community.

“Our property and professional services client base is continuing to grow rapidly and we look forward to seeing development projects such as this really take off in the coming months.”

Ruth Hanbury, of the Higher Broughton Partnership said: “Active Profile presented us with a strong communications strategy and demonstrated a real understanding for our vision and mission for the area.

“We are delighted to be working with an ambitious and forward-thinking team with a proven track record in this sector and look forward to seeing some great results.”

Active Profile, has over seven years’ experience working with a variety of clients across the property and regeneration, professional services and technology sectors. 

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