Peak BI

Overview

Data analytics firm Peak needed a PR campaign to announce that it had secured £2.5m in Series A funding from London-based venture capitalist MMC Ventures. The founders of the tech start-up were keen to use the announcement as a platform to tell ‘the Peak story’ to the region’s key media.

We implemented an agile programme of PR activity to communicate the news, coordinating with MMC’s financial PR, while maximising regional and trade exposure with a targeted media release, interviews and bespoke articles. We also fed into ongoing social media activity to increase awareness of the company and drive customers to the website.

Campaign Objectives

  • Maximise regional PR opportunities
  • Test media interest in ‘the Peak story’
  • Add value to Peak social media activity

 

10

pieces of coverage

220

twitter engagement

560K

audience reached

Peak-Founders

Impact

  • 10 pieces of coverage in targeted North-West business and tech platforms, in addition to a trio of profiling opportunities in leading business titles
  • 799 website referrals from social content*, an increase of 160% when compared to the previous month
  • A significant increase in share of voice when compared with previous months

What the client said…

“Active Profile understood what we needed to achieve through the announcement. The PR campaign was built around our unique business needs and communicated our market message clearly to all the right people.”

Richard Potter, co-founder and CEO of Peak