City Place, Chester

Overview

City Place is a 3.5 acre development which forms part of Chester’s new Central Business Quarter. Muse Developments was granted planning permission for the first phase of the development in March 2013 and work began on the first six storey building in June 2014.

Active Profile was appointed following a competitive pitch in January 2014 to develop and manage the communications plan to proactively raise the profile of City Place as a sustainable new business quarter for Chester.

The first step was to develop and manage a full PR planner covering press releases, features, events and integrated marketing activity. We set up interviews with key journalists from the regional and national press and worked with joint agents to market the scheme.

We devised  a social media campaign for City Place via Twitter, created a Flickr page and advised on sponsorship and advertising opportunities to promote City Place.

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3.5 acre

development

300+

drone footage views

140+

media cuttings

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Impact

  • Successful PR launch of work starting on site at City Place attracted front page regional media coverage in Chester, radio and national coverage in trade press
  • Set up a programme of introductions to key stakeholders to broaden the awareness of City Place
  • Arranged and promoted official launch event for council dignitaries and property agents
  • Promotion of the first ‘fly-through’ video via media, stakeholders and social media, which led to 300+ views
  • Continued profile raising of Muse Developments both regionally and nationally helping to drive occupier interest

What the client said…

''From the outset, Active Profile’s passion and expertise has been clear and the team has been instrumental in planning and delivering a tightly run and proactive communications strategy to promote City Place. The team’s experience combines a blend of strategic input, a wealth of experience in promoting property schemes and hands on experience having worked in the Chester press. The continued publicity on the development has been key to attracting interest from occupiers and conveying the strategic importance of the scheme both regionally and nationally.''

Phil Mayall, development director, Muse Developments