Energy Innovation Centre


Since Active Profile began working with the Energy Innovation Centre (EIC) eight years ago, we have led on the development and delivery of the EIC’s communications strategy – effectively acting as its in-house marketing team. Attracting new innovators and promoting the transition that the energy networks are aiming to achieve through innovation have always been integral to the EIC value proposition.

It was within this context that the concept of the UK Energy Innovation Awards for the EIC was first developed back in 2008. The aim was to create a platform that would enable innovators engaged with the sector to promote the novel technologies that have the potential to shape our energy future, and to share their stories with industry stakeholders and influencers including the energy distribution networks, the supply chain, policymakers, academia and the media.

Now in its sixth year, the UK Energy Innovation Awards have become a highlight in the energy networks’ calendar. They provide a valuable opportunity for networking and celebration, and are a unique occasion for the industry to mix with potential collaborators in an informal setting.


award entries on 2016


pieces of on-target coverage


visitors to awards landing pages



  • The pre-event marketing campaign attracted 212 entries to the 2016 awards from high calibre innovators from across the UK and abroad – a 76% increase on 2015.
  • 30% of 2016 entries were from companies new to the Energy Innovation Centre.
  • A six-month, multi-channel promotional campaign to support sponsorship and table sales.
  • The annual awards dinner consistently attracts an audience of over 350 guests which in 2016 included the Chairman and CEO of Ofgem, and C-level executives from industry, academia and policy.
  • Brokered the first media partnership deal for the awards with the leading trade publication for the sector, Utility Week.
  • Develop and communicate the overarching content theme and key messaging for each event to keep the format fresh and engaging.
  • Collaboration with the event management company to ensure that all aspects of the event planning and communications in alignment, streamlining the process for the client.
  • Briefing high profile spokespeople and drafting keynote speeches for the black-tie awards dinner.
  • A digital and social media engagement programme to maintain momentum from the opening call for entries through to showcasing the winners post-event resulted in 505 new Twitter followers – a 92% increase on 2015
  • Development and implementation of the UK Energy Innovation Awards brand identity and production of marketing materials including templates, logos and certificates.

What the client said…

''The UK Energy Innovation Awards are a key strategic activity in our delivery plan. They represent a unique live opportunity to facilitate interaction between the major players in our sector and the companies in our innovation community that will help us to move towards a customer centric future. The support that Active Profile provides to us on the awards has enabled us to grow the event year-on-year. The team’s commitment to bringing us new ideas has helped us to keep the event exciting and ensures that we’re always building on our success by attracting more entries, more sponsors and more guests.''

Denise Massey, managing director, Energy Innovation Centre