Liverpool Science Park

Overview

Active Profile has worked with Liverpool Science Park for more than six years and over this time has seen it evolve into the thriving hub of science and innovation that it is today. 2016 marked its tenth year of operation and with 120,000 sq ft of high specification office and commercial lab space, there were plenty of stories to tell from the tenants within.

We have captured these stories – from the digital entrepreneurs to the astrophysicists to researchers looking for a cure for cancer – and brought them to life through a strategic content marketing plan. Our aim was to articulate LSP’s story as it turned ten, all set in the context of Liverpool’s buzzing Knowledge Economy.

3

speaker slots secured

30+

pieces of coverage generated

339,000

listenership figures on BBC Radio Merseyside

LSP_square

Impact

  • Secured coverage in The Guardian for tenant Angel Solutions for a feature on ‘offices of tomorrow’ for its quirky circus themed environment.
  • Launched a new virtual reality hub tenant to multiple channels including North West and trade media, stakeholder websites, social media and through the Liverpool Science Park chief executive blog.
  • Set up interviews with regional business media such as Liverpool Echo and Move Commercial on LSP turning 10 resulting in positive feature pieces.
  • Social media campaign for ‘LSP is 10’ with ideas for engagement and news items on the website highlighting top companies. 90 click throughs to the website in one month alone.
  • Facilitated a delegation visit from HM Treasury to tenants at the park including Angel Solutions. Other key stakeholders to have visited tenants include Gary Millar, Liverpool City Council Cabinet Member for Business, Enterprise and Investment.

Underlying the tenant success stories was the continued profile raising of the Science park’s CEO, Chris Musson including:

  • Speaker placement at key regional business events including North West Business Insider and Place North West.
  • Positioning Chris as a spokesperson for the Knowledge Quarter and wider topical commentary including an interview with Granada Reports on ERDF funding.
  • Regular monthly news review slot on BBC Radio Merseyside.

What the client said…

''We’ve worked with Active Profile for many years and in this time they have strategically built up LSP’s profile as a leading hub of science and innovation. Active Profile has a tremendous way of bringing to life the stories we have from our tenants and ensuring this content is pushed out through multiple channels from traditional media to stakeholder channels, online, through social media and on our website. The team has a real understanding of how LSP fits into the city’s knowledge quarter and wider city region and this experience has given us many superb opportunities from top class event speakers to setting up key stakeholder meetings to tell the world about LSP.''

Chris Musson, chief executive, Liverpool Science Park