New Bailey

Overview

English Cities Fund (ECf) needed an exciting PR and events plan for its New Bailey scheme in Salford. As a newly developed place, the scheme had to become a business destination and attract occupiers from scratch.

We developed a key messaging framework, a fast-paced, targeted planner of PR activity to promote the scheme and a toolkit that includes press releases, interviews with key journalists, social media campaigns an active events calendar for professionals. We deliver an ongoing strategy of eye-catching comms and provide expert PR and marketing guidance.

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19,000

Twitter engagements

250+

high profile attendees

150+

pieces of coverage

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Impact

  • Over 150 pieces of coverage generated in major North West, property and national business publications, including The Times
  • Over 250 attendees from the property and business communities at New Bailey events
  • Shortlisted for a North West Business Insider Residential Award
  • Shortlisted for two awards in the North West heat of the RICS awards

What the client said…

''The New Bailey launch event at MIPIM 2015 was excellently managed and the feedback has been incredible.''

Phil Mayall, development director, Muse Developments