Pozzoni

Overview

Following a referral from a friendly contact, Pozzoni invited us to provide our recommendations for a PR strategy for the Manchester and London based practice. After winning the four-way competitive pitch, we were appointed in January 2015.

We wanted to really get under the skin of the practice to devise a positioning framework and key messages for the business. So straight away we carried out a series of brand positioning exercises with a cross section of the team. This process also allowed us to understand the wider business strategy, so that we could develop tailored marketing plans for each sector in line with their individual business plans and objectives.

We worked closely with each sector to generate a time line of key project milestones, something which we continue to do today. We also support on the submission of award entries and provide social media guidance to attract new followers and generate engagement with key influencers.

Having recently rebranded, a new website was a big requirement for Pozzoni so we also stepped into a project management role to oversee the design process from beginning to end.

180+

pieces of coverage

50%

increase in web traffic

59%

increase in social media referrals

Citygate-3

Impact

  • More than 180 pieces of coverage generated in major North West and national business and property publications including Architects’ Journal, The Metro and regional BBC radio
  • 50% increase in website traffic, driving target audiences to landing pages
  • Engagement with key influencers on Twitter to increase reach and digital profile
  • Creation of a modern, functional website that showcases the best of Pozzoni’s designs
  • A boost in internal buy in and morale

What the client said…

''The service you are providing is better than any agency we’ve worked with. You’ve really made an effort to get to know the business. We know where we’re going and you’ve provided that direction. I’m really impressed.''

Nigel Saunders, director, Pozzoni