Liverpool Girl Geeks and InnovateHer

Overview

Social enterprise Liverpool Girl Geeks approached Active Profile for help building media momentum around the launch of its new national movement, InnovateHer, and to build the profile of co-founders Jo Morfee and Chelsea Slater on a local and national scale. Active Profile delivered a range of PR activity to promote InnovateHer, including liaison with media around the launch event and a post-event press release to officially launch the initiative. The team also worked with Jo and Chelsea to build a narrative reflecting their purpose and values. Over a six-month period, we secured comments, interviews and thought leadership features in regional and national trade publications.

InnovateHER launch 2

12

pieces of coverage

6

thought leadership pieces

26.4m

people reached

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Impact

  • Built up awareness and secured media coverage for InnovateHer
  • Developed profiles of spokespeople in regional and national trade media
  • Provided support and guidance on reactive PR opportunities

What the client said…

``Working with the Active Profile team has been really refreshing. The support they gave us during the launch of InnovateHer and in profiling myself and Chelsea was incredible and has opened a number of doors for us as an organisation. The team generated a real buzz around the event and kept us in the loop every step of the way.``

Jo Morfee, director, Liverpool Girl Geeks & co-founder, InnovateHer