Professional Liverpool

Overview

Active Profile has worked with Professional Liverpool to support its growth strategy since 2010. Over this time it has evolved into an exciting organisation with a clear objective – to promote professional excellence in Liverpool and the City Region. Through proactive communications and profile building via an integrated communication approach, Active Profile has generated a range of results based on sector related news, events and opinion.

In September 2015, Professional Liverpool invited Marcus Stuttard, Head of AIM at London Stock Exchange to address an audience of business leaders to a dinner at the Victoria Gallery and Museum, with the aim of creating a platform to discuss the importance of the City ‘upping its game’ when it comes to the number of SMEs floating on AIM.

Active Profile worked with the Professional Liverpool team and specialist securities firm Cenkos to generate city wide interest in the event to support the encouragement of businesses in the City Region to consider AIM as a route to growth.

100+

event attendees

20+

pieces of on-target coverage generated

375

visitors to event landing pages

Marcus-Stuttard-500

Impact

  • The pre-event marketing attracted 100 high profile attendees to the event
  • Marketing eshot created and issued to Professional Liverpool’s database of over 2,000 members
  • Secured 21 pieces of coverage in major North West and national business and finance publications including Business Money News and Finance Monthly
  • Set up an interview with key regional business publication, Liverpool Echo
  • Generated over 373 visitors to event landing pages
  • Engagement with key sponsors on Twitter to increase reach and event profile

What the client said…

''Professional Liverpool has always enjoyed a healthy relationship with the London Stock Exchange and this event was timed to generate positive content for the City region. I’m pleased to say we did just that and the media relations support delivered by Active Profile was handled very professionally and yielded great results. Our partners and sponsors were delighted with the coverage.''

John Hall, chief executive, Professional Liverpool