CONNECTING AMBITIOUS BUSINESSES WITH GROWTH SUPPORT

Business Growth Hub

businessgrowthhub.com

Who they are

Business Growth Hub supports businesses through their growth journeys.

100%

OF COHORTS FILLED

25

QUALIFIED ENQUIRIES

50%

OF CONVERTED PARTICIPANTS

The project

Among the range of support that Business Growth Hub offers to Greater Manchester businesses are two growth programmes for the creative, digital and technology sectors: Greater Connected and Amplify. Business Growth Hub was looking to create a pipeline and ultimately fill cohorts for both programmes in 2019-20, so appointed Active Profile to help it find, engage and recruit relevant business for both.

Objectives

  • - Identify businesses to target.
  • - Develop lead gen campaign content and reporting.
  • - Deliver activity, advise and assist in conversion.

Active Profile very quickly got to grips with who we are looking to target and brought bright ideas and tactics to the table that we could implement and test. I’ve been delighted to see the quality of the businesses Active Profile has been able to source through digital marketing and creating clarity around the message.

Rob Sethna • Digital Creative & Tech Sectors Lead at Business Growth Hub

The solution

We began our work with Business Growth Hub by carrying out workshops to review the organisation’s existing comms activities, identify target personas for each of the programmes and shape potential marketing and PR activities. Powerful narratives were written that would resonate with the target personas.

With those elements in place, strategies for reaching relevant businesses were developed for each of the programmes. When the strategies were implemented, we adapted activity in an agile way to ensure targets and the correct mix of businesses were met.

The result

Not only did Business Growth Hub fill the first two cohorts for Greater Connected following the start of activity, but it has built up a robust pipeline of businesses for approaching to fill future cohorts.

Awareness about and interest in the programmes has increased significantly.