PROFILING AN INNOVATION COMMUNITY

project-logo

Energy Innovation Centre

http://energyinnovationcentre.com

Who they are

The Energy Innovation Centre creates collaborative projects that help to tackle our future energy challenges.

25%

INCREASE IN SME ATTRACTION

5

MONTHLY ON-TARGET CUTTINGS

1,000+

MONTHLY WEBSITE VISITORS

The project

Keeping up with the pace of innovation, particularly in a sector undergoing massive transformation like in energy, creates both challenges and opportunities. Active Profile was recruited to help EIC successfully navigate the changing landscape.

Objectives

  • - Champion energy sector innovators and raise awareness of the market challenges and opportunities facing them
  • - Position the EIC as an active enabler of change in the energy innovation sector
  • - Communicate the EIC impact by building closer relationships between SMEs and the energy networks

“Active Profile has stepped into our team to take the pressure off. With Active on board we can fly around learning and developing our network, knowing this will be captured and played back to our industry supporters quickly and coherently. The quality of work that they have produced has played a big part in our executive board’s growth decisions.”

DENISE MASSEY, MANAGING DIRECTOR, ENERGY INNOVATION CENTRE

The solution

Working closely with the EIC, created a story that would communicate impact and engage stakeholders and to deliver it in a strategic, integrated multichannel approach across brand, national and trade media, events, digital, content and social media.

We also developed the UK Energy Innovation Awards as a platform to shine a spotlight on SME innovations having an impact on the energy sector, with a multi-channel promotional campaign helping to grow the number of entries to year-on-year.

The result

The strategy employed for EIC contributed an increase over 25% to EIC SME lead generation targets and delivered an increase in engagement with the global innovation community of 47% through tailored communications including e-shots, events and social media management.