ESTABLISHING
A BRAND IN THE
NORTH WEST

project-logo

Galliford Try Partnerships

http://www.gallifordtry.co.uk

Who they are

Galliford Try is a FTSE 250 business and one of the UK's leading housebuilding, regeneration and construction groups.

175+

PIECES OF COVERAGE

16

KEY TITLES COVERAGE

2

AWARDS SHORTLISTINGS

The project

Having delivered a successful PR and marketing strategy for its Brunswick scheme in Manchester, Active Profile was retained by Galliford Try Partnerships (North) to manage and deliver PR support for its residential sites throughout the North West as the company embarked on a robust business growth plan.

Objectives

  • - To position Galliford Try Partnerships (North) and Linden Homes as a leading house-builder in the North West
  • - To profile the individual developments in the media
  • - To support the sales team with PR, as well as launch and community events

"Although our brand was well known elsewhere in the UK, we were new to the North West, so we needed an agency to hit the ground running and start to raise noise levels about Linden Homes ASAP. Active Profile quickly became an extension of our team, placing us in the right industry publications and local news outlets to assist our sales team and successfully position us as a true competitor and leader in the regional market."

Sian Pitt, Head of Sales, Linden Homes North West

A picture of Sian Pitt

The solution

We worked with the senior team to deliver a robust strategy that included corporate announcements to support Galliford Try's growth.

We also promoted its developments through case studies, on-site news pieces and media blog posts, as well as providing event support new scheme launches.

The result

We provided PR support for the corporate team, as well as for the 10 schemes across the North West, profiling senior team members in key publications and helping to keep house sales on-track or ahead of target on all sites.