PUTTING THE LCR AT THE HEART OF THE FOURTH INDUSTRIAL REVOLUTION

project-logo

LCR 4.0

http://lcr4.uk

Who they are

LCR 4.0 helps to transform manufacturing businesses through digital innovation.

111

PIECES OF COVERAGE

30

PIECES OF SME COVERAGE

47M+

PEOPLE REACHED

The project

The LCR 4.0 project has won praise nationally for its ambition to drive the uptake of Industry 4.0 among SMEs but needed an identity to match that ambition. In addition, it needed a website to act as an online shop window and PR activity to help raise its profile.

Objectives

  • - Drive awareness of the benefits of 4IR technologies and attract SMEs to the project
  • - Develop a single LCR 4.0 brand identity with the potential to become a nationally recognised brand
  • - Launch the project to target audiences and key stakeholders locally and nationally

“In a short space of time, Active Profile created the plan for the LCR 4.0 brand launch, media relations and marketing support efficiently and to a high standard. Communication with the team is easy and their support is great whilst also showing a great understanding of sector field we work in.”

Emma Rhodes, Marketing & Business Support Officer, LCR 4.0

The solution

We created the project’s future-forward brand identity and positioning and delivered an ongoing programme of digital and offline PR communications activity to underpin the ambition to support 300 SMEs and create 60 new jobs.

The result

Working with the LCR 4.0 delivery partners, we helped the project to win praise as a ‘best practice initiative’ in the Government’s Made Smarter Review 2017.

We secured 111 pieces of coverage in local, regional and trade media titles, reaching over 47m people with our messaging.