LCR 4.0 helps to transform manufacturing businesses through digital innovation.
PIECES OF COVERAGE
PIECES OF SME COVERAGE
The LCR 4.0 project has won praise nationally for its ambition to drive the uptake of Industry 4.0 among SMEs but needed an identity to match that ambition. In addition, it needed a website to act as an online shop window and PR activity to help raise its profile.
“In a short space of time, Active Profile created the plan for the LCR 4.0 brand launch, media relations and marketing support efficiently and to a high standard. Communication with the team is easy and their support is great whilst also showing a great understanding of sector field we work in.”
We created the project’s future-forward brand identity and positioning and delivered an ongoing programme of digital and offline PR communications activity to underpin the ambition to support 300 SMEs and create 60 new jobs.
Working with the LCR 4.0 delivery partners, we helped the project to win praise as a ‘best practice initiative’ in the Government’s Made Smarter Review 2017.
We secured 111 pieces of coverage in local, regional and trade media titles, reaching over 47m people with our messaging.