MAKING A NAME TO GENERATE LEADS
IN THE HIGHWAYS INDUSTRY

MyMobileWorkers

https://mymobileworkers.com

Who they are

MyMobileWorkers is a platform for managing mobile workers and jobs.

1

NEW SECTOR PRESENCE

31

MARKETING QUALIFIED LEADS

50%

OF SALES PIPELINE

The project

MyMobileWorkers offers its platform across a number of industries, but, traction in specific industries was not always as strong as it could be. To build brand recognition and competitivity against other players in the sector, the business wanted a lead generation campaign targeting the highways industry.

Objectives

  • - Review product positioning and messaging.
  • - Develop and design sector campaign.
  • - Generate over 30 marketing qualified leads.

We needed to kickstart our lead generation strategy again and Active Profile created an integrated campaign that did just that. The team got stuck into creating content that was well received by our existing and potential pipelines, as well as the industry generally. It gave us a reason to connect with people again and it hit all the targets set. We’ve got a really good blueprint now for future campaigns that I’m looking forward to implementing with the team.

Graham Whistance • MD of MyMobileWorkers

The solution

After reviewing MyMobileWorker’s existing product positioning and messaging, we updated them to align more closely with the persona insights and customer journey. This provided a foundation for campaigns to be built upon. By carrying out deep research into MyMobileWorker’s competitors and into the wider sector, we were able to develop a campaign that would both differentiate the business and raise its profile.

Through partnering with a research company, we carried out an independent survey exploring the adoption and impact of software and apps in the industry. A graphical report was produced detailing the results and content for an integrated multichannel campaign was subsequently built out across PR, paid and organic social media activity, on-site content and prospect outreach.

The result

MyMobileWorkers received immediate and sustained exposure within the highways industry as a result of publishing and promoting the report.

Not only did the activity delivered generate interest, leads and sales for the business, the report provided an additional means of introduction to new prospects, itself resulting in new business.