CREATING
THOUGHT LEADERS

Who they are

Pozzoni is a leading architects' practice specialising in education, leisure, living and commercial projects, with offices in Manchester and London.

600+

PIECES OF COVERAGE

16%

SHARE OF VOICE AGAINST COMPETITORS INCREASE

50%

INCREASE IN WEB TRAFFIC

The project

With more than 35 years’ experience under its belt, Pozzoni has a wealth of expertise within the team. As such, in addition to shouting about some of the stand-out projects, our brief focused on positioning the Pozzoni directors, associates and sector specialists as thought leaders within the industry to help raise the practice's profile.

Objectives

  • - Position Pozzoni as a leading practice in the UK
  • - Raise the profile of Pozzoni's sector specialists through thought leadership​
  • - Reaffirm Pozzoni’s credentials as a leader in design for senior living
  • - Profile the London office, especially in the residential sector

''The service you are providing is better than any agency we’ve worked with. You’ve really made an effort to get to know the business. We know where we’re going and you’ve provided that direction. I’m really impressed.’’

Nigel Saunders, Director, Pozzoni

The solution

By working closely with the team to gain insights into their knowledge and opinions on industry hot topics, we created a pipeline of articles and media commentary. ​ Each of Pozzoni’s four specialist sectors – living, education, commercial and leisure – were given opportunities and platforms on which to shine. ​ ​

We also secured speaking slots at strategic events such as the Property Week Retirement Living Conference, Place North West’s PRS Conference and the London Build Expo. ​ Not only did they demonstrate knowledge within their own team, but cross-sector expertise too. As well as appearing in key media outlets and repurposed for Pozzoni’s website, all content was also shared via social channels to maximise exposure, engagement and reach.

The result

We’ve achieved coverage in key regional and industry titles for Pozzoni, including North West Business Insider, Property Week, Building4Education, Public Sector Build Journal and Building Better Healthcare, as well as The Metro and regional BBC radio.​ Up and coming team members have been profiled alongside directors, demonstrating depth of knowledge within the team, and as a result, there was a clear boost to internal buy in, knowledge sharing and morale.

We have also created a 50% increase in website traffic, driving target audiences to landing pages and Pozzoni’s Twitter followers increased by 199%.