LAUNCHING A GLOBAL INNOVATION HUB

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Sensor City

www.sensorcity.co.uk

Who they are

Sensor City is a is a global hub for sensor-related technologies in the UK.

132

PIECES OF COVERAGE

2,200+

SOCIAL FOLLOWERS

25.4k

TWITTER IMPRESSIONS ON LAUNCH DAY

The project

Sensor City is a landmark joint venture between the University of Liverpool and Liverpool John Moores University that creates a global hub for sensor related technologies in the UK. As one of four University Enterprise Zones backed by government, Sensor City is changing the face of innovation in the Liverpool City Region, putting emerging technologies at the heart of the Northern Powerhouse and supporting the government’s vision of a modern Industrial Strategy.
Active Profile was appointed to help establish the facility as the UK focal point of sensor related innovation both on the national and international stage. Drawing on the combined expertise of its specialist innovation and place teams, Active Profile responded to the brief with ‘Making the future happen’ – a targeted campaign combining media relations, speaker opportunities, brand development, digital communications and social media activity.

Objectives

  • - Position Sensor City as the UK focal pointfor sensor innovation and development
  • - Create awareness and understanding about the potential impact of Sensor City, sensors and IoT.
  • - Evolve the Sensor City brand and positioning to attract tenants, stakeholders and influencers.
  • - Shape the Sensor City story as the facility transi-tioned 'from myth to reality'.

“The strategy behind the ‘Making the future happen’ campaign that Active Profile has created for us resonates perfectly with our ambition to put Liverpool and the UK firmly at the forefront of the next wave of technological innovation. meanWhile on the ground, their support is helping us to build an ecosystem that connects some of the world’s best thinking on sensors with pioneering businesses and entrepreneurs who are looking to explore this technology and attract occupiers to the building.”

Alison Mitchell, Executive Director, Sensor City

The solution

Ongoing comms activity has helped Sensor City to reach 30% occupancy in first 12 months. 132 pieces of media coverage including The Times, New York Times, The Manufacturer, IoT Now, IT Pro Portal, Property Week. Securing profile opportunities for Sensor City tenants including The Sunday Times Maserati Top 100 and NW Business Insider’s Most Exciting Companies listing. Speaker opportunities at national industry events, such as Innovate, The Manufacturer Live, Co-Innovate and Smart Cities.

Evolution and application of an updated Sensor City brand identity in line with the distinctive gold circuit board panels which decorate the exterior of the building. Coordination of official launch event featuring Greg Clark MP, Secretary of State for Business, Energy and Industrial Strategy (BEIS) and the Metro Mayor for the Liverpool City Region, Steve Rotheram. 155 website sessions generated following launch, 69% were new visitors. 25.4K Twitter impressions on the day of the event.

The result

The Sensor City team is now attracting profile opportunities from across the UK and beyond. The team are regularly appearing as speakers in external event programmes and hosting strategic events for stakeholders in the building.

Future communications work will continue to profile the cluster community that is emerging, whilst expanding the digital footprint via content strategies and partnership opportunities.