LAUNCHING A GLOBAL INNOVATION HUB

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Sensor City

www.sensorcity.co.uk

Who they are

Sensor City is a is a global hub for sensor-related technologies in the UK.

132

PIECES OF COVERAGE

2,200+

SOCIAL FOLLOWERS

1.8M+

PEOPLE REACHED

The project

Sensor City, a landmark joint venture between the University of Liverpool and Liverpool John Moores University, needed a strategic PR and social media campaign to communicate its official ministerial launch event. With Greg Clark, Secretary of State for Business and Energy (BEIS), leading the event and other high-profile speakers, including Metro Mayor for the Liverpool City Region Steve Rotheram, Sensor City looked to us to work with partners to deliver a seamless event, supported by PR activity that would generate a ‘buzz’ in regional, business and trade media.

Objectives

  • - Plan and deliver a showcase event to launch Sensor City on a national and global scale
  • - Deliver pre- and post-event comms to build and maintain interest in Sensor City
  • - Position Sensor City as the UK focal point for sensor innovation and development

“Active Profile was excellent in supporting and running our launch event and generated some fantastic coverage in key media titles, not to mention carrying through the conversation onto social media. The work that the team did for this project really set us in good stead for what promises to be a busy 2018.”

Alison Mitchell, Executive Director, Sensor City

The solution

We delivered a comprehensive PR and social media campaign in the lead up to, during and following the event, including design of invitations, plaque design, press management, press release drafting and distribution, and social media management on the day of the event.

The team also worked with the two Liverpool universities and the press team at BEIS to coordinate speakers, run the event and organise a tour of the Sensor City building.

The result

Our campaign generated 12 pieces of coverage achieved in regional, business and manufacturing trade titles, 155 website visits on the day of the event, 69% were from new visitors, and 25.4K Twitter impressions on the day of the event.