SECURING
PROFILE OPPS
FOR HOTELS AND
FIGUREHEADS

project-logo

Valor Hospitality Europe

http://valorhospitality.com

Who they are

Valor Hospitality Europe is a young, dynamic hotel management company that was launched in 2016.

17

HOTELS SUPPORTED

300+

PIECES OF COVERAGE

20

FEATURE OPPORTUNITIES

The project

When Valor approached us, they had recently added three more hotels to their growing portfolio and were on the verge of launching the very first AC Hotels by Marriott in the UK. They wanted us to help tell that success story.

Objectives

  • - To tell the Valor story and raise the profile of a new and growing business
  • - To position MD, Brian McCarthy as a thought leader in the hospitality sector
  • - To raise the profiles of Valor's senior management team through thought leadership

“As a new organisation, it was important for us to raise our profile quickly on the right media platforms. Active Profile hit the ground running to get our team of directors in front of the most senior journalists in the hospitality sector, giving us the opportunity to share our success story. They've become an extension of our team, helping with everything from ideas generation and feature profiling, to social media support and reputation management.”

Brian McCarthy, Managing Director, Valor Hospitality Europe

The solution

We quickly built and nurtured relationships with key journalists in the hospitality sector to successfully secure interview and profiling opportunities for Valor’s senior management team, including MD Brian McCarthy who we ‘made famous’ (his words, not ours).

Our ongoing PR strategy blends B2B news announcements, with forward-thinking opinion-based content to further position Valor as a leading hospitality management company. We also work with local influencers and bloggers to continue building the brand and raising awareness about individual hotels at a local level.

The result

We’ve secured extensive press coverage online and in regional, trade and national print media for Valor, as well as media profile opportunities for six of the company’s senior management team.

On social media, we’ve attracted over 1,700 followers.