Wranx is an e-learning platform that improves the performance of companies through tailored learning content.
WEB TRAFFIC INCREASE
Wranx contacted Active Profile needing to improve the quality of leads it was finding and the amount that were becoming customers. The firm was sourcing cold leads from LinkedIn and struggling to meet its targets for the number of customers it needed to sign up.
ACTIVE PROFILE RECOGNISED THE ROI WE NEEDED AND CREATED A CLEVER CAMPAIGN THAT HELPED US ACHIEVE IT, USING A MIX ON AND OFFLINE TACTICS TO GENERATE OVER 100 HIGH-QUALITY LEADS.
We began by identifying the types of business and people that were most likely to work with Wranx. There were multiple types of people to target spread across a variety of job roles and industries, which allowed us to develop very tailored campaigns.
We created useful guides for the target audiences to download and supported them with engaging blog content. We also improved conversion paths throughout the company’s online presence and delivered sales and marketing alignment workshops to improve efficiencies.
Wranx has seen a significant improvement in the quality and quantity of sales qualified leads that are being generated. Its pipeline is stronger and healthier than ever and revenues are going from strength to strength as we continue to refine its processes.