IMPROVING LEAD QUALITY AND SECURING MORE CLIENTS

Who they are

Wranx is an e-learning platform that improves the performance of companies through tailored learning content.

13%

WEB TRAFFIC INCREASE

46%

MORE CONVERSIONS

89%

MORE REVENUE

The project

Wranx contacted Active Profile needing to improve the quality of leads it was finding and the amount that were becoming customers. The firm was sourcing cold leads from LinkedIn and struggling to meet its targets for the number of customers it needed to sign up.

Objectives

  • - Identify issues with lead generation and conversion process and create a strategy to remedy it
  • - Work with staff to implement new processes for improving lead generation and conversion
  • - Deliver more sales qualified leads, improve conversions and increase revenue

ACTIVE PROFILE RECOGNISED THE ROI WE NEEDED AND CREATED A CLEVER CAMPAIGN THAT HELPED US ACHIEVE IT, USING A MIX ON AND OFFLINE TACTICS TO GENERATE OVER 100 HIGH-QUALITY LEADS.

Tony Martin • Sales Director of Wranx

The solution

We began by identifying the types of business and people that were most likely to work with Wranx. There were multiple types of people to target spread across a variety of job roles and industries, which allowed us to develop very tailored campaigns.

We created useful guides for the target audiences to download and supported them with engaging blog content. We also improved conversion paths throughout the company’s online presence and delivered sales and marketing alignment workshops to improve efficiencies.

The result

Wranx has seen a significant improvement in the quality and quantity of sales qualified leads that are being generated. Its pipeline is stronger and healthier than ever and revenues are going from strength to strength as we continue to refine its processes.