- Bringing a new venue, development or destination into existence
- Developing positioning and messaging to communicate your place
- Delivering launch and post-launch comms to build interest and support
You can build it, but it doesn’t mean they’ll come. Placemaking recognises that a successful destination needs a comms strategy to be built and delivered as well as the place itself.
Simply building a new venue, development or destination doesn’t mean people will start visiting. If you don’t push out comms to the right people in the right places, you may end up with a dud on your hands. If you don’t get your strategy or positioning right, you’ll have too few visitors and the wrong visitors.
The key to creating a successful new place is its identity. We need to know who it’s for, how it will be used and what makes it different. Is it in an interesting location? Does it have a colourful past? Does its design stand out? When we’ve got answers to questions like this, we’ll develop a strategy, identity and a plan of comms activity for before, during and after launch.